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Job Post Details

Alternance-Working Student Marketing Insight (m/f/d) - job post

RTL AdAlliance SAS
Paris (75)
Contrat d'apprentissage
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Détails de l'emploi

Correspondance entre ce poste et votre profil.

Type de poste

  • Contrat d'apprentissage


Paris (75)

Description du poste


Your tasks

The working student marketing insight is in charge of the media investment analysis in Europe for certain advertisers or sectors as part of requests from the sales team. He also helps the Insight marketing manager during the whole process of the quantitative client studies.

Conducting sector analysis on media investments in Europe:

  • Updating data bi-monthly
  • Data output for sales in Excel and/or Power BI visualization
  • Conducting ad-hoc sector analysis for specific sales needs

Conducting client studies (e.g., post-test/brand lift) with the Insight marketing manager:

  • Participating in the launch meeting/discussion on issues with sales teams
  • Participating in the coordination of the study from start to finish
  • Participating in questionnaire drafting
  • Implementing the study with service provider teams
  • Monitoring fieldwork progress
  • Validating and formatting collected results
  • Participating in the analysis and interpretation of results
  • Participating in the oral presentation of results to the client

Assisting in the completion of our annual studies:

  • "The Total Video Key Facts": database management and finalizing the magazine
  • "The New Life of the Living Room": study setup and finalizing the magazine

Your profile

  • Bachelor in communication or marketing
  • Good understanding of media ecosystem and previous experience in research institutes or research department of a media agency, advertiser or sales house during an internship is a plus
  • Good knowledge of Microsoft Office, high proficiency in PowerPoint
  • Precise and meticulous, ability to synthesize
  • Solution-oriented way of working
  • Good communication skills and capacity to work in a multicultural environment
  • Fluent English and French

About us

At RTL AdAlliance, we create simplicity for advertisers & value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe's leading advertising sales house.


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